Helio Wireless

I will be coming back with more info on these guys. I just heard about Helio, but they are going to be notorious B.I.G. Helio is a joint venture between earthlink and SK telecom. SK telecom is South Korea's major wireless player who also manufacturers incredible phones.
Helio
Press Release
SK-EarthLink Changes Its Name to HELIO to Leverage SK Telecom's Innovation in New Service
The US-based SK-EarthLink, Inc. announced last week that the company changed its name to HELIO, Inc. The name HELIO will also be used as a mobile brand to target young, tech-savvy consumers.
The company is a $440-million joint venture between SK Telecom (NYSE: SKM), one of the world's most advanced wireless carriers, and EarthLink (NASDAQ: ELNK), a next-generation Internet service provider (ISP). Each company invested $220 million for a 50% equity share of the new company.
According to a company official, the name HELIO, which means "sun" in Greek, was chosen in relevance to the heliocentric view, which was considered radical when Copernicus preached it in the 16 century, saying that the sun was at the center of the solar system. In the same way, HELIO recognizes that for millions of young consumers today, the mobile device is at the center of their lives.
HELIO brings together the strengths of its parent companies with extensive market research to deliver the only premium, custom built mobile experience for young, tech-savvy consumers, including the following:
- Advanced Wireless Services - HELIO is leveraging research and development innovation from SK Telecom to create a constant pipeline of new, proven service platforms, systems, and applications that are, on average, two or more years ahead of the US market. Customers will also benefit from HELIO's use of the leading 3G networks in the US (EVDO) that will enable the speedy delivery of data-rich content, such as music, video, and multi-player gaming.
- Exclusive Gadgets - HELIO will offer the world's most cutting-edge mobile devices that are built for a fully-loaded 3G experience. The company's handsets will be exclusive and unique in the US market.
To firmly establish a national sales marketing network of their new brand, HELIO members are currently visiting many of the major cities across the US for 10 days, Nov. 1-10. The company plans to start a nationwide commercial service within the first half of the year 2006.


